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The Latest Thinking On AI In Analytics, Straight From Momenta Analytics Thought Leadership HQ

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6 articles

Your AI agent has a dictionary. It doesn't have a childhood.
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Your AI agent has a dictionary. It doesn't have a childhood.

SAM from Star Trek Academy is every 'Talk to Your Data' agent being promised to the enterprise. And the trauma is the decades of ugly, uncleaned, undocumented data warehouses we're forcing them to process without experience.

Momenta Analytics
Momenta AnalyticsMarch 2026
2 min read
Three Platforms One Prerequisite: What It Actually Takes to Fill a Semantic Layer
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Three Platforms One Prerequisite: What It Actually Takes to Fill a Semantic Layer

Snowflake, Databricks, and Microsoft all announced AI agent products that depend on governed business definitions in a semantic layer. We wrote up what it actually takes to populate and maintain the semantic layers they depend on.

Momenta Analytics
Momenta AnalyticsMarch 2026
2 min read
The Most Important Documentation Your Analysts Ever Wrote Wasn't in Confluence
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The Most Important Documentation Your Analysts Ever Wrote Wasn't in Confluence

It was in their WHERE clauses — the business rules buried inside every SQL query your team has ever run. They just didn't know they were writing it.

Momenta Analytics
Momenta AnalyticsMarch 2026
3 min read
Why AI Needs Infrastructure, Not Just Intelligence
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Why AI Needs Infrastructure, Not Just Intelligence

Every major tech platform is racing to own your enterprise context—because that's where AI becomes most valuable. This macro-trend, known as Context Engineering, confirms that in the age of AI, contex

Momenta Analytics
Momenta AnalyticsOctober 2025
2 min read
Why Analytics Needs Its Netflix Moment
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Why Analytics Needs Its Netflix Moment

Netflix didn't win because it had more movies. It won because it labeled them.

Momenta Analytics
Momenta AnalyticsSeptember 2025
3 min read
Trust doesn't only break through a data breach. Sometimes it breaks over something far smaller.
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Trust doesn't only break through a data breach. Sometimes it breaks over something far smaller.

Two dashboards. One cohort. Two different counts.

Momenta Analytics
Momenta AnalyticsSeptember 2025
2 min read

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